Recently, I’ve started to do some marketing for Ryan Boyd of Quick Catch. He is a professional wild man that offers animal removal services to people in the First Coast of Jacksonville. Whether someone is dealing with a snake or raccoon problem or needs help catching wild boar or bats, Ryan and his team can help get the situation under control.
I find this service extremely interesting as I am pretty far from being a wild-man. I might be able to help catch a cat or a very timid dog but definitively not anything close to what Ryan catches. He told me a story one time where he had to go under a house to catch a rattlesnake in the crawl space. That’s pretty awesome. He and his crew can even catch wild boar.
In today’s day and age time seems to be continually shrinking. We pack more into a day than ever before. Luckily there are tools available that can help us maximize efficiency. It is understood that everybody is a huge fan of new technology but if you’re in business you must learn to leverage these tools if you want to be able to be efficient in comparison to your competitors. Below are some tools for Remote Networking and Client Meetings.
While I enjoy meeting with my clients in many cases it is not practical. For clients in other cities it is hard to arrange but even arranging to meet with local clients in Jacksonville can be a challenge to schedule especially if only a quick meeting is needed.
Tools such as Google HangOut and Skype are free and easy to use. They provide many benefits including:
View and hear each other via web-cam & microphones
Share your computer screen to review items or provide instruction
Pass messages and text via chat
Upload and pass files
I use both Google HangOut and Skype to have meetings with clients, review items and discuss ideas. This is really handy when you need to discuss small matters or review visual items together. This can save a lot of time for both parties.
Both tools also have a mobile apps that you can use on the go if you have a mobile device such as a phone or tablet.
This can be a great way to have a networking meeting among several people without the challenge of trying to get everyone in the same place. It’s an upgrade from a phone conference due to it’s visual sharing abilities.
So you’ve heard about SEO / Search Engine Optimization and you may wonder “What is this?” or “Why do I need it?”, well here’s the deal. “SEO increases Sales.”
It’s pretty simple; by using SEO techniques you can make your site rank higher in search engines for certain key terms. You can also increase the likelihood of being found by optimizing for related terms. The easier people can find your website, the more traffic you will get. The more traffic you get, the more chances you have to make a sale (conversion).
Some people are a bit skeptical about SEO because they heard it doesn’t work or don’t understand how it can benefit their business. Again it’s simple.
Marketing is Math
SEO -> More Traffic -> More Sales -> More $$$
There is a reason why this is a competitive industry… SEO generates money.
Now… after that being said, it is crucial that you know what you’re paying for. Some people out there charge for SEO but they don’t focus on the full package. Driving traffic is vital for sales however it is not the only important thing. Having an on-line presence with a strong brand and a website that communicates your marketing message is the other important part.
Furthermore, SEO can be combined with Social Media and Search Engine Marketing to deliver awesome, quick results. If you want to get more business you need to let people know you’re out there… you need to market.
SEO Tip: Don’t get stuck focusing on a highly competitive keyword, work with an SEO consultant to diversify your keyword list.
Key Theory helps businesses market themselves online. If you’re interested in getting more traffic to your website, we’d like to help you. Contact us at firstname.lastname@example.org
If you just want to show some support, Like, Tweet or Plus this page. Thanks! – kh
Key Theory is currently looking for a few talented social media marketers to have on call for potential work opportunities to be offered on a contract basis.
We are particularly looking for a marketer based in Jacksonville, Florida that could meet with local clients… other applicants are welcome as well.
Duties may include defining and executing a specific social media strategy. Also cultivating new communities and managing branded online communities on the company’s behalf using social media channels. The specialist will provide relevant content daily while tracking metrics and monitoring relevant conversations.
Required Experience with:
Social Media Best Practices
Social Media Strategy Development
Other Social Media Channels
Social Media Management Tools
Social Mention Tools
Social Media Analytics
Blogging Best Practices
At least one year of professional experience in Social Media
An outline of previous case studies/experience
Three professional recommendations for your social media experience
Advertising and Marketing experience preferred
Please provide inquiries to info [at] keytheory.com
Up in Northbend, Washington is a little place called LTaco. A cozy town with a spunky restaurant. They offer mexican and fresh-mex dishes that can fill the largest appetites. After making some changes to the restaurant menu, LTaco knew they needed to let people know about their new presence. Key Theory was hired to create a brochure website that gave people a sample of what they were about.
Joseph Burke is a race car driver with both talent and flair. He was the 2010 Rally America Rookie of the Year. Joseph hired Key Theory to create a professional presence for Joseph Burke Motorsport and the results were great. Key Theory created a brochure site for Joseph to let people know more about him and his crew. Other efforts included customizing his social channels Facebook, Twitter & YouTube.
Key Theory is on for another year of Fashion, Fun, Models and Runways.
In 2010 Key Theory was asked to be a sponsor for Jacksonville Fashion Week. Key Theory developed JFW’s web presence with efforts including a website design, custom Facebook page, a mobile site and some video efforts. The 2011 event was awesome with plenty of designers, models and a great array of killer sponsors.
Designers included Chabri, Bobby K, Erin Healy and more with sponsors including Jacksonville Magazine, Brumos Motorcars, Ponte Vedre Plastic Surgeons and plenty more.
“Jacksonville Fashion Week is a blast of Fashion & Fun, I’m glad to be a part of it.” – Kenny Harper
The event was a huge success with a Fashion Night Out, Runway Shows and several other fashion event. Some of the event proceeds went to featured charities: Angelwood Inc, Jacksonville Public Library and Soles 4 Souls.
2012’s featured charity is Dignity U Wear. Their goal is to distribute clothing in a way that maximizes the impact that clothing has on lives.
Ignition Music Magazine of St. Augustine hired Key Theory to help establish their initial marketing efforts on the web. Ignition features news and events related to music. Efforts included website design, custom Facebook page & mobile website design.
In 2010, founders of Jacksonville Fashion Week contacted Key Theory to be a sponsor for the event. The event featured models, fashion and designers and supported non-profit organizations. With such a cool project, we new we wanted to be a part of the event. Key Theory was a premier sponsor and created a website, custom Facebook page and mobile website for the project.
Melissa Ross hosts a weekly series on WJCT / NPR 89.9 FM called Tech Talk. The segment features a different guest each week that speaks in regards to issues in the tech industry. From PCs to Mobile devices and Security Systems and everything in between, she aims to share some knowledge with the general public on what’s going on in the tech world.
I’m going to be a guest on the show Tuesday September 6th, 2011 @ 9:00 talking about Mobile in Marketing. We may discuss different things such as mobile trends, stats, ways people are using mobile for marketing and more.
I started a project called Time 4 Mobile awhile back to focus on creating mobile optimized websites. However it has become a victim of my own success and the entity’s development is currently on the back burner. I do however still offer Mobile Website Development and more (http://time4mobile)
Ways to market with mobile:
Mobile Optimized Website
SMS / Text Messaging
So be sure to tune into NPR News Radio on 89.9 FM Tuesday, September 6 to hear more.
If the date has passed you’ll be able to check out my buddy from Mind Jar Media, Tommy Hobin’s visit to the show where he debated SEO vs Social Media with Keymer P.R.’s Antonio Allegretti. Archives available on www.wjctondemand.org
Recently I have been re-introduced to the concept of S.M.A.R.T. goals by my Action Coach Steve Goranson. It’s a standard of setting up goals to ensure they meet a specific criteria to ensure the best results for achieving your goals. Key Theory works with clients to set S.M.A.R.T. marketing goals when working on various marketing efforts. The acronym is easy to remember and is a great technique to implement in strategy planning.
S – Specific
Goals should be specific so there isn’t any confusion. You’ve got to nail down your target if you want to hit it.
M – Measurable
Goals should have some way to be able to measure. This helps determine your progress through a period of time.
A – Achievable
It’s great to make challenging goals but they must be realistic or they could hinder results.
R – Results
State what you are looking to achieve with your result. What’s the real point of goal.
T – Timeframe
Have a time frame for your goals so you can measure you progress.
So when creating goals set them up in a way that meet this standard criteria. Clearly define them, break them into smaller parts and track progress daily. There’s a lot more involved to your goals into action but this is a great technique for creating goals.
An fictitious example of a goal for Search Engine Optimization.
Improve FunToys.com web traffic from 7,500 to 9,500 visitors per month to achieve 2 more sale transactions per week in the next quarter.
This method of planning can be very effective but you must be diligent to follow through and keep up with your goals.
Contact me if you’d like help with setting up your marketing goals or strategic planning.
So you may have a website and you may have statistics or analytics but do you know how to use them? Well most people can see that they have X amount of visitors come per month but aren’t taking advantage of the full power of what could be done with the knowledge they have in front of them.
Google Anaylitics for example let’s you know many things such as “Bounce Rate”, “Average Time on Page”, “Number of Pages Visited” etc… All of this data can be used to tell you how your website is performing. If the bounce rate is really high, people weren’t finding what they were looking for when they got to the site. If the average time on a page is 6 seconds, something is not right.
One thing that we at Key Theory do that really helps our SEO efforts is review the Analytics to really see what’s going on with your site traffic. By setting goals to improve each element of your site performance by a small percent it can have more effect than simply focusing on getting more traffic volume. Which would you rather have 1000 visitors with 30% conversion rate (approx 300) or 2000 visitors with a 10% conversion rate (approx 200).
Just the act of tracking your site’s performance alone can help give you insight on areas to improve in your website.
In order to improve areas, you need to know what you’re doing. You need to track your results. Just like with your financial statements, if you’re flying blind, you’re going off the fumes of luck. It’s not good to do that with your business, and it’s not good to do it with your business online.
Traffic, Leads, Sales… Getting them in sync
Again I bring it up, SEO improves your site visibility increasing your chance to get found in search engines. This is only half the battle, getting people to your site. You then need to know what they are doing when they are there to improve the interaction.
Improving your site performance with SEO and Analytics includes:
Analytics Review & Analysis
Additional SEO / Social Media Efforts
If you are the kind of hands on person that likes to do your own work and manage your own web efforts then do some research and consider hiring and SEO as a consultant to help you with your efforts. If you don’t want to mess with this but still want better results, then consider investing in improving your website’s performance. It is the 24/7 representation of your company and can make a huge impact with your site’s overall results.
Use Google Analytics to learn which online marketing initiatives are cost effective and see how visitors actually interact with your site. Make informed site design improvements, drive targeted traffic, and increase your conversions and profits.