I Love Design: What We Love(d)
Thurs. Feb 16, 12
6:30 pm at  AT&T Building
http://bit.ly/zo4YOV

Make sure to check out the full calendar of events!

ActionCOACH Steve Goranson

6 Steps to Make Your Business Work for You 
Thurs. Feb 23, 12
4:40pm at VenturePlex Jacksonville, FL
http://conta.cc/AouffS

Social Media Club Jacksonville

Murray Izenwasser: Using Video to Drive Your Social Search Program
Wed. Feb. 15, 2012
5:30-8:30 pm TBA
http://on.fb.me/Ai5gJR

SEO Meetup Jacksonville

Creating a Viral Video
Tues. Feb. 7, 12
7pm at 7845 Baymeadows Way
 http://bit.ly/xCkIkh

JAMA

First Annual Super Bowl Ad Review
Thurs. Feb. 9, 12
6:00-8:00pm  at  University of North Florida, Room # TBD
http://bit.ly/xP74n2

Jacksonville Chamber of Commerce

http://bit.ly/to8BIV

JAX Chamber Foundation Contest
02/01/2012 | 06:00 PM
Jax Chamber

Arlington Council
02/09/2012 | 05:30 PM
Bruce Bradley – AllState Insurance

Downtown Council
02/03/2012 | 07:30 AM
University Club of Jacksonville

Mandarin Council
02/09/2012 | 11:30 AM
Enza’s Italian Restaurant

Jacksonville IT Council  
02/28/2012 | 07:30 AM
Florida State College- Advanced Technology Center

North Council
02/16/2012 | 11:30 AM
Jacksonville Zoo and Gardens Samburu Room

Professional Women’s Council
02/15/2012 | 11:30 AM
Maggiano’s Little Italy

South Council
02/14/2012 | 11:30 AM
Carrabba’s Italian Grill- Southside

West Council 
02/09/2012 | 08:00 AM
Edgewood Bakery

Impact Jax
02/06/2012 | 05:30 PM
JAX Chamber -Hadlow Board Room

An Evening with ImpactJAX at BlackFinn
02/16/2012 | 05:30 PM
BlackFinn American Grille at the St. Johns Town Center

Service and Giving with Special Olympics Duval County
02/25/2012 | 09:00 AM
Englewood High School

Small Business Center
Business Growth Series – Build Your Network, Boost Your Success
02/08/2012 | 01:00 PM
JAX Chamber

Beaches Council
02/09/2012 | 12:00 PM
Casa Marina Hotel and Restaurant

Health Council
02/02/2012 | 11:30 AM
Brighton Bay Resort Style Retirement Living

Florida Speed Networking

Mon. Feb. 20, 12
5:30pm at Copper Top Jacksonville Beach.
http://bit.ly/xc839R

Other Networking Groups

Cummer Museum of Art & Gardens

Up & Cummers
Check out all of the November events.
There’s stuff for kids too!
http://www.cummer.org/events/events

The Contemporaries MOCA – Calendar

http://www.mocajacksonville.org/

The Pawfessionals – Calendar

http://www.jaxhumane.org/

Other events in Jacksonville

Greater Jacksonville Cultural Council – Calendar

http://www.experiencejax.com

While marketers aren’t sure yet exactly how Google+ is going to change the online advertising and social media promotion game, it’s certain that Google+ is a big game changer. Google+ business accounts have only recently become available, but there are a couple of reasons you need to incorporate this new phenomenon into your SEO strategy as soon as possible.

For one thing, Google+ is from Google, and it’s always a good idea to stay on top of what Google is doing right from the start. Right now, Google is the main authority for page rankings, so you can be sure that Google+ is going to have a big impact in the future. Plus, unlike Facebook and Twitter, links within your Google+ account are Follow links, which means that they have an actual impact on your site’s page rank (as opposed to Facebook and Twitter’s NoFollow links, which do not!). If you want to start incorporating Google+ into your SEO strategy, here are three ways to get started:

1. Use Backlinks in your posts

As noted above, links through Google+ are Follow links, so they are valuable backlinks to your main page. They act like links from a blog or website, which a spider sees and assumes that you have higher value because other sites like you.

On your Google+ page, you can link to your company in a couple of ways. In the About Me section, you can put a permanent link to your blog in. This backlink will have a lot of staying power because it will be there from one day to the next. You can also link to your site through individual posts in Google+. Because you’re running these links on a news feed, they won’t be as valuable over the long term, but they can help boost short-term rankings and get you some visitors right away.

2. Create Some Social Buzz

Like Facebook and Twitter, Google+ marketing is all about social buzz. Getting people added to your circle of followers is the most important part of Google+ right now. Get out there and talk about your business, and post relevant content that potential followers will find interesting. You can create more of a buzz on your Google+ page in a few ways. Here are couple of options:

• End posts in a question, which will invite discussion on your page, drawing more visitors to jump in.
• Use your company network to build followers by having your employees get personal Google+ accounts and join your business’s circle.
• Promote your Google+ account on Facebook, your company website, your blog, and Twitter so that you’ll get even more people to check it out.

3. Create Compelling Content

Of course, keeping people in your circle on Google+ is all about having good content. Repost your blogs here, and post interesting related blogs from other websites or industry experts, too. Add in videos, which are some of the best marketing tools at the moment. As you’re creating good content, make sure you optimize it for SEO so that it’s helping boost your SEO ratings as its drawing in new visitors to your Google+ circle.

If you aren’t sure how to start a Google+ page or get it going, it might be worth hiring a freelance or part-time marketing expert to get it started for you. It will cost money to start, but in the long run, it can help build your business, since Google+ is the next “it” thing in social media marketing.

If you don’t currently have the funds to hire someone to run your Google+ campaign, consider a credit card or traditional bank loan to pay for the costs. Ashyia Hill from CreditDonkey says, if you’re using your small business credit card responsibly, it can be easier than getting a small business loan, and you can get business credit card rewards that you can also use to further your business.

Follow Key Theory on Google +

Jacksonville StartUp Weekend
Fri. Jan. 20, 12
6:30pm at Student Union Building UNF
http://bit.ly/wXe8Bu

ActionCOACH Steve Goranson

GrowthCLUB Planning Workshop
Fri. Jan. 27, 12
8:30am-3:30pm at VenturePlex Jacksonville, FL
http://bit.ly/wstDHo

Social Media Club Jacksonville

Learn #JaguarsFacts
Wed. Jan 18, 2012
6-8pm at Fionn MacCool’s at Jacksonville Landing
http://on.fb.me/yBaicl

SEO Meetup Jacksonville

Creating a Viral Video
Tues. Feb. 7, 12
7pm at 7845 Baymeadows Way
 http://bit.ly/xCkIkh

JAMA

Brand Marketing: Firehouse Subs
Thurs. Jan. 26, 12
7:30-9am  at Fairfield Inn & Suites Jacksonville, Butler Blvd.
http://bit.ly/yb1owk

Jacksonville Chamber of Commerce

http://bit.ly/to8BIV

127th Annual Meeting
01/19/2012 | 06:00 PM
Florida Theatre

Arlington Council
01/25/2012 | 07:30 AM
Jacksonville University, Kinne Center

Downtown Council
01/20/2012 | 07:30 AM
University Club of Jacksonville

Mandarin Council
01/26/2012 | 07:30 AM
Whole Foods Market

Jacksonville IT Council  
01/31/2012 | 07:30 AM
Florida State College- Advanced Technology Center

North Council
01/19/2012 | 11:30 AM
Jacksonville Zoo and Gardens Samburu Room

Professional Women’s Council
01/18/2012 | 11:30 AM
Maggiano’s Little Italy

South Council
01/24/2012 | 11:30 AM
Carrabba’s Italian Grill- Southside

West Council 
01/20/2012 | 11:30 AM
The Florida Yacht Club

Impact Jax
01/17/2012 | 05:30 PM
JAX Chamber -Hadlow Board Room

Service & Giving at Teacher Supply Depot
01/21/2012 | 09:00 AM
Teacher Supply Depot

Small Business Center
Orientation
01/24/2012 | 12:00 PM
JAX Chamber

Beaches Council
02/09/2012 | 12:00 PM
Casa Marina Hotel and Restaurant

 Mix It Up Networking

Networking Happy Hour
Wed. Jan. 25, 12
5-8pm at Blackfinn
http://bit.ly/y0C98x

Other Networking Groups

Cummer Museum of Art & Gardens

Up & Cummers
Check out all of the November events.
There’s stuff for kids too!
http://www.cummer.org/events/events

The Contemporaries MOCA – Calendar

http://www.mocajacksonville.org/

The Pawfessionals – Calendar

http://www.jaxhumane.org/

Other events in Jacksonville

Greater Jacksonville Cultural Council – Calendar

http://www.experiencejax.com

I Didn’t Know Sh!t…Until I Started Working.  An Evening with Seth Johnson
Thurs. Nov. 3, 11
6:00pm at Keiser University Auditorium
http://www.aigajacksonville.org/events/

ActionCOACH Steve Goranson

ActionCoach Brad Sugars coming to FL
Miami: Mon. Nov. 14, 11
Tallahassee: Wed. Nov. 16, 11
http://bit.ly/tBZeB3

Social Media Club Jacksonville

Legal Seminar
Third week in Nov. (details coming soon)
https://www.facebook.com/groups/smcjax/

SEO Meetup Jacksonville

SEO Discussions & Presentations
Tues. Nov. 8, 11
7pm at 7845 Baymeadows Way
 http://bit.ly/oECMaP

JAMA

Be SUITE and Bring a Toy
Tues. Nov. 15, 11
6:00pm-8:00pm at SUITE in Town Center
http://jaxama.org/

Jacksonville Chamber of Commerce

http://www.myjaxchamber.com/events/
Arlington Council
Holiday Social Event
Thurs. Nov.3, 11
5:30 PM Courtyard Marriott Kendall Town

Downtown Council
Fri. Nov. 4, 11
11:30 AM at University Club of Jacksonville

Health Council
Thurs. Nov. 3, 11
11:30 AM at Brighton Bay Resort Style Retirement Living

Mandarin Council
Thurs. Nov. 10, 11
11:30 AM at Enza’s Italian Restaurant

Jacksonville IT Council  
Tues. Nov. 29, 11
7:30 AM  at  Florida State College Advanced Technology Center

North Council
Thurs. Nov. 17, 11
11:30 AM at Jacksonville Zoo and Gardens, Samburu Room

Professional Women’s Council
Wed. Nov 2, 11
11:30 AM at Maggiano’s Little Italy

South Council
Tues Nov. 8, 11
11:30 AM at Carrabba’s Italian Grill

West Council
Wake Up On the West Side Social
Thurs. Nov 10, 11
8:00am at Edgewood Bakery

Impact Jax
Speed Networking
Thurs. Nov 10, 11
5:30pm at Jax Chamber

Service and Giving at the Second Harvest Food Bank
Sat. Nov. 12, 11
9:00 AM at Second Harvest Food Bank of North Florida

An Evening with Impact at The Grape
Wed. Nov. 16, 11
5:30 PM at The Grape in Town Center

Downtown Straight Up
Mingle at Mortons
Thurs. Nov. 10, 11
5:30 PM at Morton’s Steakhouse

Small Business Center
Orientation
Mon. Nov. 21, 11
5:30 PM at Jacksonville Regional Chamber of Commerce

Beaches Council
Joint Luncheon with St. John’s County Chamber
Thurs. Nov. 10, 11
12:00 Noon at Sawgrass Beach Club

Angela Dunn (@blogbrevity)

Twitter based chat “Curating Content on Twitter”
Tues. Nov. 8, 11
3:00PM on Twitter @blogbrevity @profnet #connectchat #curation

http://prn.to/uXtCUf

Mix It Up Networking

 Networking & Trivia
Tues. Nov. 15, 11
6:00 PM at Aloft
http://mixitupnetworking.com/

Other Networking Groups

Cummer Museum of Art & Gardens

Up & Cummers
Check out all of the November events.
There’s stuff for kids too!
http://www.cummer.org/events/events

The Contemporaries MOCA – Calendar

http://www.mocajacksonville.org/

The Pawfessionals – Calendar

http://www.jaxhumane.org/

Other events in Jacksonville

Greater Jacksonville Cultural Council – Calendar

http://www.experiencejax.com

Being a non-profit organization, practically everything they need for advertisement – from logos to ad graphics to their web site to t-shirt graphics – needs to be donated. Sometimes they get lucky and get some very talented artists and sometimes they get very passionate people with good intentions. I was lucky to find Key Theory’s own Klara Isabel Felipe Cu to design the t-shirts.  She did an amazing job and several styles of the t-shirts were so popular they are sold out!

To assist with the social media efforts, I worked on their Facebook page Bands Against Breast Cancer, Inc.,  and their Twitter @Boobsapalooza. I focused on connecting and cross-promoting the event with sponsors, the bands playing the event, the locations, and everyone involved. I also created content to engage people and encourage them to share. This is actually a very difficult task, given that Boobsapalooza is intended to be a fun event, it’s Hank’s (and BABC’s) intention to not lose sight of the reason and  the people we’re there for.  Her intent is to focus on a demographic that normally isn’t reached by traditional breast cancer awareness campaigns.  Utilizing Twitter, I made live Tweets during several events, posting pictures and mentioning everyone involved.

The Pink Pub Crawl was an event that actually started as an idea over a year ago.  Hank, some fabulous volunteers and I managed to pull it off in record time with great results. We crawled from Lynch’s Irish Pub to Bukket’s, to Fionn MacCool’s, to Snapper’s, Paco’s then back to Lynch’s. There were also ticket sales events at several local restaurants like Cyclone’s, Copper Top, and Cliff’s. Even after Boobsapalooza, there were additional fundraising events for Breast Cancer Awareness month at Whisky River, BlackFinn & Suite.  October was an amazing month indeed!

Overall I have to say it was 110% worth every second. I learned a lot, met some amazing people and have told Hank that I would be honored to continue working with Bands Against Breast Cancer in the years to come.

Special thanks to all of the bands and BABC volunteers for their support!

• American Attitude
• Azmyth
• Blistur
• Cupid’s Alley
• Dailiss
• Kickin’ Lassie
• Lucky Stiff
• Out of Hand
• Something Distant
• Split Tone

- Ron Rodriguez

- Nate Holly

- Darren Corlew

Although it will probably be a bit of time before the little guy clicks a mouse and draws his first stick figure, he has already helped me to refocus on what I’m looking to do with my company. I’m not really after fame, fortune or any particular accomplishment or lofty monetary goals… I’m looking to help people out. Granted most of my work focuses on helping out companies but it’s the people that run those companies that I aim to help.

I aim to provide a stellar service to the clients I take on, run a business I am proud of and work towards inspiring others with speaking and positive efforts. I hope that my efforts will give me great knowledge to pass to my son so that he may chase after his own dreams and continue to make the world a better place.

May you have the hindsight to know where you’ve been, the foresight to know where you’re going and the insight to know when you’re going too far. ~Irish Blessing

In 2010 Key Theory was asked to be a sponsor for Jacksonville Fashion Week. Key Theory developed JFW’s web presence with efforts including a website design, custom Facebook page, a mobile site and some video efforts. The 2011 event was awesome with plenty of designers, models and a great array of killer sponsors.

Designers included Chabri, Bobby K, Erin Healy and more with sponsors including Jacksonville Magazine, Brumos Motorcars, Ponte Vedre Plastic Surgeons and plenty more.

“Jacksonville Fashion Week is a blast of Fashion & Fun, I’m glad to be a part of it.” – Kenny Harper

The event was a huge success with a Fashion Night Out, Runway Shows and several other fashion event. Some of the event proceeds went to featured charities: Angelwood Inc, Jacksonville Public Library and Soles 4 Souls.

2012′s featured charity is Dignity U Wear. Their goal is to distribute clothing in a way that maximizes the impact that clothing has on lives.

Learn more about Jacksonville Fashion Week at JaxFashionWeek.com