Getting Started with Search Engine Optimization
written by Kenny Harper
Posted April 8th, 2012
So you’ve heard about SEO / Search Engine Optimization and you may wonder “What is this?” or “Why do I need it?”, well here’s the deal. “SEO increases Sales.”
It’s pretty simple; by using SEO techniques you can make your site rank higher in search engines for certain key terms. You can also increase the likelihood of being found by optimizing for related terms. The easier people can find your website, the more traffic you will get. The more traffic you get, the more chances you have to make a sale (conversion).
Some people are a bit skeptical about SEO because they heard it doesn’t work or don’t understand how it can benefit their business. Again it’s simple.
Marketing is Math
SEO -> More Traffic -> More Sales -> More $$$
There is a reason why this is a competitive industry… SEO generates money.
Now… after that being said, it is crucial that you know what you’re paying for. Some people out there charge for SEO but they don’t focus on the full package. Driving traffic is vital for sales however it is not the only important thing. Having an on-line presence with a strong brand and a website that communicates your marketing message is the other important part.
Furthermore, SEO can be combined with Social Media and Search Engine Marketing to deliver awesome, quick results. If you want to get more business you need to let people know you’re out there… you need to market.
SEO Tip: Don’t get stuck focusing on a highly competitive keyword, work with an SEO consultant to diversify your keyword list.
Key Theory helps businesses market themselves online. If you’re interested in getting more traffic to your website, we’d like to help you. Contact us at firstname.lastname@example.org
If you just want to show some support, Like, Tweet or Plus this page. Thanks! – kh