Setting S.M.A.R.T. goals to achieve results
written by Kenny Harper
Posted August 19th, 2011
Recently I have been re-introduced to the concept of S.M.A.R.T. goals by my Action Coach Steve Goranson. It’s a standard of setting up goals to ensure they meet a specific criteria to ensure the best results for achieving your goals. Key Theory works with clients to set S.M.A.R.T. marketing goals when working on various marketing efforts. The acronym is easy to remember and is a great technique to implement in strategy planning.
S – Specific
Goals should be specific so there isn’t any confusion. You’ve got to nail down your target if you want to hit it.
M – Measurable
Goals should have some way to be able to measure. This helps determine your progress through a period of time.
A – Achievable
It’s great to make challenging goals but they must be realistic or they could hinder results.
R – Results
State what you are looking to achieve with your result. What’s the real point of goal.
T – Timeframe
Have a time frame for your goals so you can measure you progress.
So when creating goals set them up in a way that meet this standard criteria. Clearly define them, break them into smaller parts and track progress daily. There’s a lot more involved to your goals into action but this is a great technique for creating goals.
An fictitious example of a goal for Search Engine Optimization.
Improve FunToys.com web traffic from 7,500 to 9,500 visitors per month to achieve 2 more sale transactions per week in the next quarter.
This method of planning can be very effective but you must be diligent to follow through and keep up with your goals.
Contact me if you’d like help with setting up your marketing goals or strategic planning.
For more great business ideas be sure to check out Steve Goranson’s website actioncoachstevegoranson.com.
Posted in: Marketing | Tags: Digital Marketing, Strategy
