Shannon Miller remains The Most Decorated American Gymnast, male or female, in history. She is the only American to rank among the Top 10 All-Time gymnasts and is the only female athlete to be inducted into the US Olympics Hall of Fame – Twice!
Shannon worked with Spectrum Films, Drummond Press and Key Theory to develop Shannon Miller Lifestyle which is a lifestyle that focuses on health and nutrition, fitness as well as pregnancy and motherhood. The brand features fitness videos, health books and plenty of information on the website.
Key Theory handled the web design, search engine optimization and custom Facebook design of SML.
Creative Work
Challenge:
Olympic Gymnast Shannon Miller was looking to create a new online presence in addition to her award-winning gymnastic profile .
Solution:
Shannon Miller Lifestyle was created to focus on promoting SML as a women’s resource for Health and Nutrition, Fitness, and Pregnancy and Motherhood. A website was created and paired with social media and search engine optimization techniques.
Results:
The site has been a success in the community and SML now has sponsors to help the promotion of SML events and products.
Solution: Poison Billiards branding was defined to market to a young male audience that focused on looks and an edgy attitude.
Results: Poison Billiards launched successfully and has build up it’s own unique following and reputation. The website one 4 awards including 3 gold addies.
Posted in: Portfolio | Tags: Digital Marketing, Rock My Facebook