Presentation on SEO at Art Institute of Jacksonville: SEO 101 pt1.

Art Institute of Jacksonville: SEO Presentation by Kenny Harper

In early Feb 2010, I put on an SEO & Social Media presentation at The Art Institute of Jacksonville thanks to Chris Stagl, Academic Department Director Web & Interactive media. I spoke to the students about a few different topics but focused on the importance of SEO / SMO when working through a web design. Through my next several posts I plan to share some of the key notes from the presentation.

What is Search Engine Optimization?

Search engine optimization involves using online strategies to improve site visibility and rankings on search engines such as Google, Bing and Yahoo.

SEO Facts:

85% of qualified Internet traffic is driven through search engines, however 75% of search engine users never scroll past the first page of results.
Source: Seventh WWW User Survey – Georgia Institute of Technology

Users looking for products on-line are far more likely to type the product name into a search engine (28%) rather than go into an engine’s “shopping” channel (5%) or click on banner ads (4%).
Attracting a loyal audience to your web site is best achieved through top search engine listings.
- Social Media High impact
Source: Forrester Research Media Field Study

Benefits of SEO:

  • Increase site ranking.
  • Increases web traffic.
  • Increases conversions.
  • Higher web rank > More Traffic > More Conversions > More $$$

Basic SEO Process:

An SEO strategy can be very involved and take quite a bit of time to execute and even longer for results to occur. Anyone can go through the motions but it takes an expert to really hone in on what will be effective for an SEO strategy.

  1. Initial Analysis
  2. Keyword Research & Analysis
  3. Competitor Analysis
  4. Sitemap & RSS feed inclusion
  5. Search Engine Directory Submission
  6. Social Book Marking / Social Media
  7. Blogs + Press Release Creation
  8. Articles Submission
  9. Link Popularity
  10. SERP Report / Analytics

Three Basic Principals of Search Engine Optimization:

  1. Good Quality Content (formatted for web)
  2. Inbound Links
  3. Proper Web Site Development

Part II in this 3 part series we’ll look deeper into the basic principals of Search Engine Optimization.

AII Jax SEO Basics Presentation by Kenny Harper

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This entry was posted on Sunday, February 7th, 2010 at 10:20 am and is filed under Search Engine Optimization. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “Presentation on SEO at Art Institute of Jacksonville: SEO 101 pt1.”

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