So what type of Web Site are dealing with you anyway?
The 6 main categories of web sites:
- Web Based Sales – Selling products on-line / E-commerce
- Offline Sales – Selling products but on stores or through traditional retail
- Generating Leads – Getting new business or possible customers
- Market Awareness – Letting consumers know about a particular product or service
- Informative or Entertaining – Just for the sake of sharing info or entertainment with others
- Influential or Persuasion – Trying to influence a person to lean towards a new direction, product or stance
These different types can overlap and be mixed up but realizing what type of site you’re dealing with can make a big difference to how you go about designing the site, marketing it or optimizing it for search engines.
I see KeyTheory.com falls into the Generating Leads, Market Awareness, and Informative categories and will keep that in mind when planning out the rest of the site.
Tags: site strategy, web design