Key Theory Web Design

If you look at FaceBook and Twitter and think, “I don’t get it” or “I don’t have time for that” you’re not alone. Not all that long ago the technology wasn’t even around. I myself actually didn’t get Twitter at first. I thought “I’m not going to waste my time, I’m going to focus on work” well apparently I didn’t get the memo. Social media is a new medium of advertising. It’s great, effective and very helpful to businesses of all sizes. However it does take strategy planning and time to be effective.

Why social media is a must for businesses of all sizes.

Not every business needs a Twitter or Linked In account necessarily. There are definitely different strokes for different folks but unless you are set with the amount of business you currently have and don’t mind losing any I’d advise at least having a digital presence, your competitors probably will.

Social Media allows businesses to:

• Engage with their customers
• Research what people are saying about their business
• Gain insight on where their industry is going
• Network with others in their industry
• Gain loyalty with clients

Having the social media outlets is just the beginning.

You can have a YouTube and Twitter account and be using them but if you have no strategy you may not be using them as effectively as you could. Why bother putting more time or money into it? Because you’ll gain more followers and have more loyalty if you give people a reason to return or to share with their contacts. The potential is endless. Some people have shared a link of a video with a few friends and the link goes viral and gets thousands of viewers with in a few hours. Most efforts will not go viral but no effort is a great way to fail.

Here’s a cool slideshow showing you how you can measure your ROI with social media.

Tags: site strategy, Social Media